When it comes to next season, there are no boundaries to Bedouin’s inspiration. The label took style notes from across the world for its Spring 2019 collection, drawing influences from 1930s Japan to modern-day Americana. Think fringed kimonos, feminine ruffled midis, polka dots cast on fluid silhouettes, and relaxed suiting with a metallic sheen.
“For our Spring 2019 offering we encourage style without borders, taking influence from diverse cultures and traditions, creating something fresh and global with a subtle nod to times gone by,” says the label’s founder and creative director, Andraya Farrag. “Designed with the global women of today in mind, the collection is inspired by travel and exploration.”
Florals – from cherry blossom prints to embroidered blooms – are scattered throughout the collection, imbuing the line with a bucolic freedom that is contemporary, but with a days-yore romance. “This collection is about feeling free, confident, and optimistic,” Farrag adds, citing her favorite piece as the Seas the Day dress in off-white. “I love the attention to detail with textured spot cotton lined with rows of fringe and pleats; it’s contemporary but really pretty.”
The label, which is designed in the UK and hand-crafted in the UAE, has recently returned from its debut season at New York Fashion Week, presenting the SS19 collection at a showroom. “I interned at Edun in New York and since then have always loved the undeniable energy of the city. I am so thrilled to be taking Bedouin on this journey and representing the UAE across the pond,” says Farrag.
It is one American style icon that the creative director would love to see wearing her label, revealing she’d love to dress Zoe Kravitz. “She is so effortlessly cool, I can imagine she would have her own way of wearing Bedouin and I would love to see that,” adds Farrag. “We named the Isabel dress after her middle name, I would love to see how she would style it. It’s a feminine piece but she would definitely bring a new edge.”
The collection is available at Ounass.com from December.
Photography: Alex Callueng
Hair and makeup: Amanda Kay
Models: Blessing and Julia Sconti
Creative direction: Andraya Farrag