Dubai-based fashion line and boutique Bambah is hitting the streets and sandy beaches of the North Coast of Egypt, known as Sahel, with a “mobile” boutique pop-up truck. The vehicle will move from one destination to another throughout the summer and park in prominent destinations in different resorts. Created by Bambah’s in-house design team, the truck follows the same aesthetics of the brand’s retail outlets in Dubai and Cairo. It is an extension of Bambah’s newly launched ‘Resort’ division, which focuses on an accessible resort wear line with easy-to-wear pieces. Fitted with a changing room, air conditioning, and display tables that showcase clothing and accessory collections, the truck aims to engage guests in a fun and unique way.
Bambah’s Resort 21 collection will also be presented in a beach fashion show in Kiki’s Beach Club in Hacienda White on August 5 with a backdrop of the Mediterranean Sea. The show will have a casual, cozy set up in a blue and white nautical theme, evoking Alexandrian summer days of the 1970s. From curated floral off-duty summer dresses and lightweight beach cover-ups to trendy summer kaftans, nautical stripes, and elegant linen sets, the statement collection embodies luxurious fabrics, lady-like silhouettes, and striking hues. Generous ruffles, bare shoulders, oversized bows, and colorful floral prints are front and center of the line, making it versatile for occasions such as weddings and red carpets, as well as for anywhere with sunshine.
Egyptian entrepreneur and founder of the brand, Maha Abdul Rasheed, says, “I wanted to create something extraordinary… something young, fresh, and flirty; I wanted the girls to be striking and the sun shining.” Since its inception in 2010, Bambah has picked up momentum with HM Queen Rania, Aishwarya Rai, Priyanka Chopra, Amal Clooney, Maisie Williams, Dita Von Teese, and Emma Roberts, who have all worn pieces from the brand.