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Balenciaga Joins Forces with World Food Programme to Fight Global Hunger

Courtesy of Balenciaga

Luxury fashion house Balenciaga is collaborating with the United Nations World Food Programme for the second time in an effort to end global hunger by 2030. This year, the brand is proceeding with its endeavors of spreading awareness by dropping a new capsule collection consisting of clothing and accessories in December 2019.

Last year’s coordinated effort between the fashion house and the humanitarian agency included a scope of things featuring the World Food Program’s logo and its motto, “Saving Lives, Changing Lives,” with proceeds from each sale donated to the WFP. The assets gathered in 2018 upheld numerous significant initiatives like helping the undernourished in various vulnerable communities all over the world. Likewise, the new 2019 collection will bolster the WFP and help make this world a place where every individual has access to food. 

According to statistics, one in nine people do not have access to enough food on this planet, and the number has been consistently increasing for the past years. World Food Program works in more than 80 nations and spotlights on aiding around 86.7 million individuals consistently, however, they need more help as the rest of the population is still battling. Initially, Balenciaga made a donation of AED 918,235 to the organization before the launch of its first-ever collection with WFP. At that point in time,  the closeout of only a couple of outfits was sufficient to provide several families deprived of an emergency kitchen set, and high vitality rolls.

Courtesy of Balenciaga

The selection of new products includes an excess of new designs on items like raincoats, hoodies, unisex bags, socks, scarves, hats, pants and blouses which will be available in multiple colors. A few outfits highlight the official World Food Program logo, while others feature the inclined pattern comprised of Balenciaga and WFP logos. This new collection stresses Balenciaga’s pledge to the agency’s aims by incorporating its message into the brand’s prime examples. The brand will also twofold the measure of profits from every item assigned as a WFP gift to 20% this year and it will be sold overall through retail locations and web-based business beginning next month.

Donations to the World Food Program can be made here.

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