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12 Azzedine Alaïa Quotes to Live By

Azzedine Alaïa photographed by Patrick Demarchelier. Courtesy of Azzedine Alaïa

It’s hard to believe that it has been four years since the sad passing of the beloved Tunisian couturier Azzedine Alaïa. The designer passed away at the age of 82 on November 18, 2017, in Paris. Nicknamed the King of Cling, Alaïa was, and is, a legend in the fashion industry. So renowned for his stunning form-flattering designs, it’s said that models would refuse their booking fees, and instead asked to be paid in the clothes on their backs. Aside from his superb design talent, the couturier was also full of wisdom. His insight into life and fashion reflect his intellect, passion, and fierce independence. Here, we remember the iconic designer by reflecting on his most quotable quips below.

On fashion:
“I make clothes; women make fashion.”

On being free:
“I refuse to do things that I don’t want to. I do what I want. I am free.”

On expectations:
“A human being is not a machine. Especially when it comes to creating.”

On his obsession:
“My obsession is to make women beautiful. When you create with that in mind, things can’t go out of fashion.”

On his favorite color:
“I like black, because for me, it’s a very happy color.”

On his work ethic:
“Perfection is never achieved, so you have to go on working.”

On the importance of seduction:
“I think women should be seductive not triste. There’s enough sadness in life now without making women look sad, too.”

On the relevance of fashion:
“Fashion will last forever. It will exist always. It will exist in its own way in each era.”

On his aversion to success:
“As for success, I don’t care for it. It is a fragile thing.”

On his style:
“I’ve been wearing Chinese clothes since I was 14. I can’t wear a suit. I’m small, and when I put on a suit, it’s not possible.”

On happiness:
“You have to take things with a lot of laughter. I laugh with everyone, that way, I will be able to die happy.”

Read Next: 12 Of Azzedine Alaïa’s Best Red Carpet Fashion Moments

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