Model Ashley Graham had a hard time saying yes to a dress when she married videographer Justin Ervin in 2010. (The two are expecting their first child, a boy, later this year.) “I had difficulty finding something that made me feel special, something that would flatter and celebrate my body on one of the most important days of my life,” she says. “I’m a traditional girl and knew I wanted my gown to reflect that.”
With only two months between her engagement and the ceremony, she was in a bit of a time crunch so going the custom route wasn’t exactly an option—she had to buy off the rack. “I went home to Nebraska to shop with my mom and grandmother, and the dress I liked was only a size 10 with a corset,” she remembers. “We had to put a whole panel in the back so it fit properly, and even after that, I had a bit of a situation with my girls spilling out!”
This experience propelled Graham to collaborate on the Ashley Graham x Pronovias bridal collection, available in sizes 0 to 34—a much-needed offering in a space that hasn’t historically been inclusive when it comes to sizing. “Women should be empowered to be their most confident selves on their wedding day—looking and feeling beautiful—and that’s why it’s important for brands like Pronovias to provide luxurious options in all sizes and styles,” she says. Curvy sizes are often limited in bridal stores despite the fact that they are very much in demand. “Typically, we have to try on a smaller size and then either special order our size or reconstruct the dress to fit,” Graham explains. “So when you’re shopping, it makes it difficult to get that ‘this is the dress!’ feeling. One size and style does not fit all when it comes to wedding dresses.”
Thankfully, brides with curves are about to have more options. “It’s important for the bridal industry to be an advocate for inclusivity and body diversity,” Graham adds. “I want the Ashley Graham x Pronovias bride to feel bold, brilliant, and beautiful. I want her to be blissfully happy and confident as she embarks on this new chapter in her life.”
The collection is available at Pronovias boutiques and wholesale partners worldwide.