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Arab Fashion Week on its Ready-Couture Offering

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Backstage at Michael Cinco Fall 2017 at Fashion Forward. Courtesy of Mark Ganzon, Fashion Forward

Backstage at Michael Cinco Fall 2017 at Fashion Forward. Courtesy of Mark Ganzon, Fashion Forward

In the midst of the Resort 2018 shows, Arab Fashion Week returns to Dubai for its fourth edition on Tuesday. The biannual five-day event will feature regional designers alongside international names, including Ingie Paris, Michael Cinco, Aiisha Ramadan, and Marchesa, who will be presenting collections at the Meydan Hotel & Grandstand. More than 15, 000 guests are expected to attend the 23 runway shows that present more than 50 collections.

“The fourth edition of Arab Fashion Week is truly a milestone moment for us as we set the international standards for the ready-couture concept, which will be archived and used for many years to come,” says CEO of Arab Fashion Council, Jacob Abrian. The format follows a new approach to showcasing collections that do include mainline and pre-collections, while also building on a ready-couture offering that is presented as being accessible to a wider audience than Haute. While emerging and established names from the Arab roster come together in Dubai this week, the Arab Fashion Council has set its sights on making this regional fashion week a player on the international scene and has drafted in Marchesa as the headlining designer, who will show its ready-to-wear and Bridal collections at the event. The A-list favorite fashion maison cut the ribbon on its first bricks-and-mortar store in December 2016 at the Dubai Mall. “Marchesa has such a strong presence in the Middle East and we’re excited to have a space where clients can experience our brand first-hand,” co-founder and designer Georgina Chapman told Vogue Arabia in an interview about its positioning in the region.

See the Vogue Arabia edit on the Marchesa Fall 2017 Collection here:

Marchesa to headline Arab Fashion Week 2017

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