The Arab Fashion Council (AFC) has joined forces with Dubai Health Authority to launch #thread4cause, a new initiative as part of which AFC members of designers, brands and companies will support the UAE healthcare network in terms of shortage in PPE (Personal Protection Equipment).
This initiative is set to bring together the participation of the Arab fashion community in aiding UAE’s front-line heroes of the pandemic, by producing important products such as surgical masks, isolation gowns, and hoodies as well as locally made sanitizers. AFC will play its role in this initiative by carefully selecting its members and volunteers as per their potential capacity in producing the PPE, as well as training them on the process outlined in compliance with the specifications and standards approved by the DHA.
“We are in this together, and we will be out of it together,” said Jacob Abrian, Founder and CEO of the Arab Fashion Council. “#thread4cause is a very inspiring and heartwarming initiative that demonstrates how the fashion industry goes beyond showcasing a beautiful collection and extends its talent power in supporting the community in times of need. We are very proud and grateful of our Arab Fashion Industry members who are committed to giving back to their community and joining hands in such a creative force”
Mohammed Aqra, Chief Strategy Officer of the Arab Fashion Council added: “Dubai based designer of Egyptian origin, Marmar Halim, is one of the first Arab brands to adhere to the initiative set by the Arab Fashion Council and showcased a very professional capacity to go beyond creativity in producing Personal Protection Equipment in quality and quantity of millions of surgical masks which proves the potency of the Arab Fashion Industry, thus making the AFC vision in building a creative economy closer to reality and pave the way into local self-satisfaction production within the highest standards.”
Halim, the creative director and founder of her eponymous label, is known to dress some of the biggest stars of the Arab entertainment industry in her dazzling creations. “My passion for fashion is indescribable, no words to speak up my gratitude towards the UAE,” says the designer. “Our fashion House and factory will be putting its resources at full capacity to produce medical gowns and surgical masks, proudly #MadeInUAE for the medical community front-liners fighting Covid-19. special thanks to the Arab Fashion Council who has given its support to make “الجميل_رد# this project viable. #TimeToGiveBacktoUAE.”