Photo by Arthur Koff
Elie Saab SS19 Collection. Photo: Courtesy of Elie Saab.
With a history rich in made to measure evening-wear, the Middle East is not only one of the largest markets that continue to invest in couture, but has carved a path for its own gifted couture designers to showcase at couture week. While the effects of not having a physical show in which to direct business from are yet to be determined, it is clear we will have to adapt to a new business model in order to flourish once more.
On the eve of what would have been the couture Fall-Winter 2020-2021 shows, we face not only a very different world, but a very different show schedule for the foreseeable future. Beginning tomorrow and running through until the 8th July, the Fédération de la Haute Couture et de la Mode will forego its traditional format, instead focusing on digital content accessible to everyone.
On a dedicated platform, viewers can watch a section of creative films from the accredited couture maison’s, that will roll out on a schedule mimicking the flow of couture week. Additional content will be included in an editorialized section of the platform.
As the future of couture faces further uncertainty, we look back at some of the most otherworldly looks and moments from Arab couturiers.