
Krikor Jabotian. Photo: Francesco Scotti
#BuyArabDesigners: What started off with a star-studded campaign film in 2019 has evolved into an ever-present celebration of regional creatives that now goes beyond our print issues. As Vogue Arabia celebrated its 5th anniversary this month, its biggest edition ever at 500 pages came with a host of Arab designers featured in distinct and spectacular editorials starring both, rising and well-known models, and moving features.
“We are so proud of how far the #BuyArabDesigners campaign has come,” says editor-in-chief Manuel Arnaut. “It’s in Vogue Arabia’s nature to highlight not only the region’s established designers editorially, but to also help elevate the Arab world’s fashion scene by supporting young designers via the Vogue Fashion Prize.” In our March 2022 issue, readers will find a dedicated editorial on the Arab designers who are pushing boundaries in sumptuous colors and designs featuring 2020 Vogue Fashion Prize finalist Yousef Akbar. Another finalist, Emergency Room, forms part of our feature that celebrates the new generation of local brands with sustainability at their core. The prize’s winner, Benchellal, has also lent one of his designs to a showcase of the season’s best artisanal crochet pieces. Among the world’s most well-known Arab couture houses to be spotlighted in our issue are Ashi Studio, Elie Saab, and Alaïa, worn by Algerian-French supermodel Farida Khelfa.
Many of Egypt’s much-loved brands including Azza Fahmy, Okhtein, and Mamzi are also present in the collector’s issue in a special feature starring Elisa Sednaoui, photographed in Ardi Dahshur. In another celebratory story, Lebanese couturier Tony Ward reflects on decades of success of his brand, founded by his father in 1952.
Below, take a closer look at all the Arab designers featured in our March 2022 issue.
Shatha Essa

Photo: Philipp Jelenska
Emergency Room

Photo: Francesco Scotti
Elie Saab couture

Photo: Kiki Xue
Manal Al Hammadi

Photo: Philipp Jelenska
Nafsika Skourti

Photo: Francesco Scotti
Maison Rabih Kayrouz

Photo: Tom Munro
Benchellal

Photo: Domen/Van de Velde
Nour Hammour, and Norma Kamali

Photo: Tom Munro
Autonomie

Photo: Francesco Scotti
Tony Ward

Photo: Courtesy of Tony Ward
Maison Yeya, and Mrs Keepa

Photo: Nima Benati
Mamzi, Rebel Cairo, and Botros Jewelry

Photo: Ämr Ezzeldinn
Mina Tahir

Photo: Francesco Scotti
Mazoura, and Okhtein

Photo: Ämr Ezzeldinn
Ashi Studio

Photo: Kiki Xue
Rami Kadi

Photo: Greg Adamski
Shahad Albandar

Photo: Nima Benati
Sandra Mansour

Photo: Greg Adamski
SemSem

Photo: Mila Namida
Khyeli

Photo: Greg Adamski
Jeux de Mains

Photo: Francesco Scotti
Dima Ayad

Photo: Courtesy of Dima Ayad
Alix

Photo: Ämr Ezzeldinn
Marmar Halim

Photo: Greg Adamski
Alaïa couture

Photo: Kiki Xue
Yousef Akbar

Photo: Greg Adamski
Lama Jouni and Bil Arabi

Photo: Tom Munro
Sara Mrad

Photo: Greg Adamski
Romani

Photo: Francesco Scotti
Zaid Farouki, and Azza Fahmy

Photo: Greg Adamski
Zaid Affas

Photo: Francesco Scotti
Maram, Ramla, and Dima

Photo: Ämr Ezzeldinn
Amina Muaddi

Photo: Tom Munro
Krikor Jabotian

Photo: Francesco Scotti
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