#BuyArabDesigners: What started off with a star-studded campaign film in 2019 has evolved into an ever-present celebration of regional creatives that now goes beyond our print issues. As Vogue Arabia celebrated its 5th anniversary this month, its biggest edition ever at 500 pages came with a host of Arab designers featured in distinct and spectacular editorials starring both, rising and well-known models, and moving features.
“We are so proud of how far the #BuyArabDesigners campaign has come,” says editor-in-chief Manuel Arnaut. “It’s in Vogue Arabia’s nature to highlight not only the region’s established designers editorially, but to also help elevate the Arab world’s fashion scene by supporting young designers via the Vogue Fashion Prize.” In our March 2022 issue, readers will find a dedicated editorial on the Arab designers who are pushing boundaries in sumptuous colors and designs featuring 2020 Vogue Fashion Prize finalist Yousef Akbar. Another finalist, Emergency Room, forms part of our feature that celebrates the new generation of local brands with sustainability at their core. The prize’s winner, Benchellal, has also lent one of his designs to a showcase of the season’s best artisanal crochet pieces. Among the world’s most well-known Arab couture houses to be spotlighted in our issue are Ashi Studio, Elie Saab, and Alaïa, worn by Algerian-French supermodel Farida Khelfa.
Many of Egypt’s much-loved brands including Azza Fahmy, Okhtein, and Mamzi are also present in the collector’s issue in a special feature starring Elisa Sednaoui, photographed in Ardi Dahshur. In another celebratory story, Lebanese couturier Tony Ward reflects on decades of success of his brand, founded by his father in 1952.