The Follow the Sun! pop-up this year is all set to feature ready-to-wear, swimwear, accessories, and summer essentials by handpicked Arab designer brands. Alongside the Cannes film festival, the sixth edition of the summer pop-up event will take place at Tamaris Plage on the famous Croisette street in Cannes, France. Between July 6 and 18, the sun-drenched traveling concept aims to connect potential like-minded shoppers with a curated roster of contemporary luxury fashion brands.
Some of the featured artists and brands include Lebanese fashion designers Sandra Mansour and Gemy Maalouf, Ukranian fashion designer Ekaterina Kukhareva, Peruvian swimwear brand Capittana, shoe label Alzúarr from Netherlands, and Italian label Serena Esse, among others.
Conceived and produced by Paris-based PR and consultancy agency Giorgia Viola Communication, the event in Cannes, strategically located in the Palm Beach at Tamaris Plage, is a meeting point overlooking the bay and Lérins Islands, following successful editions held at Hotel Brach in Paris, Grand Bellevue Hotel in Gstaad in the Swiss Alps, and Nikki Beach in Dubai.
Production company Rêvarte, creating artistic content for luxury events and theater, together with Paris-based fitness concept Kalon Movement, will also conceive a fashion show with French Cabaret for Tamaris Plage on Bastille Day on July 14, and a signature workout session combining ballet, pilates, and cardio exercises, with the hotel’s restaurant proposing a delicious, healthy Mediterranean menu.
Model: Elvira Jain
Makeup artist: Ivana Boni
Venue: Ecrin Plage Cannes