Al Tayer Group’s newly-launched luxury e-commerce site Ounass has unveiled two collaborations with fashion houses Ayesha Depala and All Things Mochi. The capsule collections will be sold alongside a slick offering of over 150 premium brands, which can be delivered to Dubai addresses within two hours.
Palestinian designer Ayah Tabari of All Things Mochi has evolved the Dubai-based brand’s flair for effervescent color interplay and look-at-me aesthetic for the collaboration. “Local talent is pivotal to the Ounass DNA. We are thrilled to champion two such acclaimed designers as All Things Mochi and Ayesha Depala,” says Eda Kuloglu, senior vice president of merchandising at Ounass.com. Inspired by the hubbub of Morocco, the All Things Mochi X Ounass capsule meets the versatility requirement of an Arab jet-setter: Will the look work in LA and Lahore, respectively? Check.
All Things Mochi X Ounass. Courtesy of Ounass
Ounass’ offering with red carpet go-to brand Ayesha Depala—also based in Dubai—includes natty, hand-beaded bombers and handcut hoodies; they’ve taken premium streetwear and made it demi-couture. The brand’s signatures are firmly in place; head-turning detailing and intricate textures manifest on so-wearable key pieces. “Their beautifully designed, exclusive capsule collections embody the true essence of Middle Eastern style with international edge,” adds Kuloglu. With two major brand collaborations rolled out a mere few weeks after its launch, Ounass certainly understands how to kindle the flame of interest. Ink that URL into your little black book.
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