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Dubai-Based Brand All Things Mochi Go Global

Following a successful collaboration with Topshop, All Things Mochi launches its Hungary-inspired Resort 2018 collection exclusively on Net-a-Porter, a first for the ethical label. The embroidery brand, established by Ayah Tabari in 2013, is the first Dubai-based fashion label to be represented on the e-commerce platform, marking a giant step for the brand. “We are very proud to have our brand stand alongside such a diverse and international collection of renowned designers,” Tabari says. “Being a part of Net-a-Porter is a milestone for any brand and it has been a goal of mine since I established Mochi.”

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The Resort 2018 collection, which is now available online at Net-a-Porter, features hand-embroidered gowns, skirts, and separates inspired by the central European country. Incorporating the 19th century sewing techniques of Hungarian women (called Kalocsa needlework) in the pieces, the offering helps foster a sense of well-being within a marginalized community by providing the women with jobs.

Tabari has built her brand around geographically themed collections that spotlight indigenous craftsmanship, beloved by the likes of Cara Delevingne and Rita Ora. In previous collections, All Things Mochi has highlighted centuries-old embroidery techniques to create chic collections inspired by India, Thailand, Budapest, Palestine, Uzbekistan, Spain, Africa, Morocco, and Mexico.

Check out the All Things Mochi Resort 2018 collection in the slides ahead, and shop the offering here.

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