With a passion for nature and a drive for innovation embodying the heart of Alexander McQueen’s collections, it’s no surprise the British label’s pop-up at Level Shoes combines the two in a captivating experience unlike any other.
Unveiling a bespoke collection available worldwide exclusively at The Dubai Mall’s shoe district for just a limited time longer, the new range of six oversized sneakers and tread slick boots reinvents McQueen’s iconic pieces with motifs of bugs and beetles decorating the footwear in a funky twist. From hand-embroidered details in gold bullion on canvas to vibrantly colored jeweled embellishments on leather, the signature insects are the ideal accompaniment to a minimalist ensemble whether it’s day or night.
Showcasing the unique interplay between real and digital spaces, the pop-up’s contemporary design featuring printed walls and evolving illusions created in McQueen’s studio in London takes shoppers into an augmented reality experience, bringing the beetles across the shoes to life with a special app.
With Sarah Burton at the helm of McQueen since 2010, the house’s eye for the next big trend and its ability to create almost instantaneous cult-classic pieces for royalty, celebrities, and the public alike is still intact with natural themes and technological elements continuing to define the luxury brand’s ethos and avant-garde creations after the passing of the late founder.
“I would say that it’s always about juxtapositions at Alexander McQueen,” creative director Burton previously shared with Vogue Arabia. “Of course, it’s about nature, paganism, and history but it has to relate to what is happening today. We are interested in the juxtaposition between the natural and the technological, between man and machine. We are respectful of tradition and passionate about pushing the boundaries of digital innovation. There is a romance to the past but it means nothing without reference to the present and the future. We celebrate centuries-old craft techniques while creating new fabrics, cuts, and proportions, often working digitally to map out our designs. The contrast of hand and machine is very important to the house of Alexander McQueen.”
Although the month-long capsule in Dubai opened in December, its January 28 closing date is fast approaching, leaving only a few more weeks to check out the limited-edition accessories.