The house of fashion maestro Azzedine Alaïa has just revealed its SS21 Editions series of cult pieces, in honor of the late Tunisian designer. Embracing nostalgia, the collection has been recreated from the archives between 1981-2017, and was presented through an artistic dance performance.
Maison Alaïa‘s latest wardrobe was introduced by Godmother of the Editions: supermodel Naomi Campbell who was joined by fellow model Karlie Kloss on the brand’s Instagram page, as they discussed the timeless silhouettes that have been reimagined for the new collection. The artistic performance was then shared across the Maison’s Instagram and YouTube platforms.
A visual masterpiece, the dance presentation of the collection, which is the first ever in Alaïa’s history, was performed by French-Moroccan talent Hajiba Fahmy. Described by the Maison as a “force of nature”, Fahmy is a creative star in her own right. For the past five years she has been working with Béyonce, joining the singer on her world tours, including her famous Coachella performance. The dancer and choreographer wore an elegant Alaïa creation as she performed the dance.
Live streamed from the cultural arts center La Gaité Lyrique in Paris, the powerful performance highlighted women at the heart of the iconic label, and literally shone a spotlight on the intricate details and exquisite craftsmanship of the SS21 Editions wardrobe.
The performance was screened at the Nasab Rooftop in Dubai to a host of special guests, including UAE-based influencer Rania Fawaz, Egyptian actor Salma Abu Deif and Lebanese-Iranian fashion journalist Diala Makki. As part of the event, a special display of three Editions looks were showcased on mannequins. Guests were also given an exclusive first look at the new Corset handbags, which are inspired by the iconic Alaïa belt silhouette.