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Exclusive: Adidas x Ivy Park Reveals New Campaign Shot in the Dubai Desert

Photo: Courtesy of Adidas x Ivy Park

Following the debut of the new Adidas x Ivy Park collection at Dubai’s Atlantis The Royal—after Beyoncé notably performed at its opening—her clothing line’s collaboration with the sportswear brand has revealed its new campaign exclusively via Vogue Arabia. It sees the vast desert of Dubai come alive in hues of neon orange, electric purple, and camouflage as the Adidas x Ivy Park squad hits the dunes in new pieces from Park Trail.

Photo: Courtesy of Adidas x Ivy Park

Art directed by Lebanese creative Andrew Makadsi, the Emmy-nominated talent behind Beyoncé’s concert-documentary Homecoming, the campaign stills speak to the inspiration behind the collection. Models are photographed on quad bikes, sandboarding, and taking on the dunes, all while serving up style and functionality in the head-turning performance wear. The collection has been designed with both, the great outdoors and the concrete jungle in mind, which means that whether you are gearing up for the next adventure taking you miles away from civilization, or smack-dab in the middle of it, Park Trail will have you covered.

Beyoncé wearing the new Park Trail collection. Photo: Courtesy of Ivy Park

Choose from the Ivy Park Solar Orange pieces which include puffer coats, technical pants, jackets, and more; be glamorously discreet in the brand’s blinged-out camo; or channel Beyoncé in head-to-toe purple. The Grammy-winning singer recently took to Instagram to share her favored ensemble from the collection, which featured a purple top with matching cargo pants and long coat. The perfect accessory to complete your look? Statement Ivy Park jewelry, which includes oversized silver earrings with the brand name, among others.

Check out the new campaign for Adidas x Ivy Park’s Park Trail collection shot in Dubai below.

Photo: Courtesy of Adidas x Ivy Park

Photo: Courtesy of Adidas x Ivy Park

Photo: Courtesy of Adidas x Ivy Park

Read Next: Unseen Pictures: Beyoncé’s Custom Green Coat By Tunisian Designer Ali Karoui Was Made in 24 Hours

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