Adidas x IVY PARK Launches a Delicious New Collection at Dubai’s Atlantis The Royal

Adidas x Ivy Park

Beyoncé has never been one to do things halfway. In case you missed it, the musical icon, who happens to be the proud owner of 28 Grammys, 29 MTV Video Music Awards, and 13 Billboard Music Awards, to name a few, created magic in Dubai last evening to celebrate the opening of its new luxury resort, Atlantis The Royal. The performance wasn’t just special because it marked Queen Bey’s return to the stage after four years; it was always a big moment that marked the very first public performance by Blue Ivy, daughter of Beyoncé and husband Jay-Z.

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To mark her weekend in the region, Beyoncé also took over the poolside of Atlantis The Royal this evening to launch the latest collection of her much-loved clothing line IVY PARK, in collaboration with Adidas.

Against the backdrop of blue skies, lush palm trees and a vibrant DJ console at Nobu by the Beach, Adidas x IVY PARK’s brand new offerings came showcased in the most interesting fashion. Instead of a predictable runway, the IVY PARK crew strolled into the party casually, interacting with guests and pausing for videos to create a more intimate experience, where guests could touch the clothing and enjoy the details better than ever before. Among the many models spotted out and about were some familiar faces too, including Tunisian beauty Ameni Esseibi.

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Keeping true to the IVY PARK aesthetic, the latest season was replete with comfy-meets-cool street wear comprising of cozy layers, fierce bodysuits, and harness details. Neon orange separates popped against the cheerful backdrop, while inky blue ensembles and camouflage looks served as the ideal foil. To accessorize, each look was styled with a combination of sock boots, sparkling gloves, and chunky gold jewelry. Hijabi models twirled for the cameras while others strutted across the poolside with big smiles. One factor that immediately brought synergy to the line? Despite being statement looks, every outfit was as wearable as it was Insta-worthy.