When Adidas drops a new line of sneakers, you know all the cool kids are going to be trying to get their hands on a pair. Luckily for sportswear fans of the Middle East, d3 holds the key to all of their street style goals. BYND72 the brand’s dedicated space in the design district, is the hub for its second collection of the NMD design.
An exhibition held from August 1st to 4th will showcase exclusive styles that are sold out and pieces that have never before been seen in the UAE. Prior to this, on July 31st a unique pop up will launch the exhibition with music from The 264 Cru, where Adidas enthusiast can sign up at email@example.com. Attendees will also be able to shop the new collection, too.
Known for being created with references from three of the most popular Adidas designs from the 1980s – the Micropacer, Boston Super, and Rising Star – the brand describes the NMD as, “Driven by a desire to experience. Inspired by the past but always looking to the future.” With its iconic single-panel design and soft knit construction, coming in a range of patterns and prints this could be the sneaker of the season.