There’s something comforting about sifting through your mother’s watch collection for that quintessential vintage timepiece to complement your outfit. Magnifying this feeling of nostalgia, Dubai-based luxury watch retailer Ahmed Seddiqi & Sons is teaming up with digital resale platform WatchBox to launch WatchBox Middle East this November, elevating the secondhand luxury watch market in the Middle East and giving timepiece aficionados in the region access to not only their family’s personal collection but also to almost AED 300 million-worth of collections worldwide.
Hoping to “revolutionize” the horology sector, WatchBox Middle East will curate an exclusive selection of pre-owned timepieces featuring leading brands both in-store and online with guaranteed authenticity and a two-year international warranty on each purchase, not to mention concierge-style staff on-call for consultations via phone, email, live chat, and in-app messaging.
As part of this joint venture, a 1,721-sqft flagship WatchBox boutique will officially debut in DIFC by the end of the month during Dubai Watch Week, giving interested clients a bespoke in-person experience to buy, sell, or trade pre-owned luxury watches in addition to the renowned e-commerce site or one of the WatchBox shop-in-shops that will open in select Ahmed Seddiqi & Sons’ locations across the UAE next year. Customers can also trade one of their own pieces with a new one from Seddiqi’s comprehensive collection.
“This partnership signifies a very important milestone for the luxury watch market in the region,” said chief commercial officer of Seddiqi Holding Mohammed Abdulmagied Seddiqi. “We want to create a safe space for those looking to invest in a second-hand luxury watch, and we believe that it is our duty to drive this movement into the second-hand space.”
Already operating showrooms in Hong Kong, Singapore, Switzerland, South Africa, the United States, and the Middle East, WatchBox recognized the further untapped potential in the Middle East.
“WatchBox’s expansion strategy is built upon developing a truly connected global marketplace and targets geographic regions with a strong growth forecast for the luxury watch segment,” explained Amanda Ellison, Global President and Chief Operating Officer of WatchBox.
With Dubai Watch Week just around the corner, this unveiling can’t come soon enough—we’re always on the lookout for vintage accessories to adorn our wrists.
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