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Homegrown Brand Aavva Raises the Bar on Sustainability at Arab Fashion Week

 Aavva

Courtesy of Aavva

Going virtual for the first time since it’s conception in 2015, Arab Fashion Week will run from June 24 to June 26 using a plethora of digital formats to replace the sartorial wonder of an in-person event. Comprising eleven designers from across Asia, Italy and the Middle East, the event will be hosted via a live online platform featuring scheduled runway shows and offering viewers the opportunity to preview and shop collections simultaneously. Among today’s lineup is the highly lauded Dubai-based atelier, Aavva. Often celebrated for their intricately crafted ready-to-wear gowns and dresses, this year’s collection features a special focus on sustainability.

Aavva

Courtesy of Aavva

Centered around the brand’s philosophy, the new collection embodies a sustainable, bold, and joyful lens from which to view the phenomena of escapism and adventure. Created entirely from fabrics used in previous collections, Aavva’s latest pursuit is an amalgamation of edgy and elegant. Featuring vivid colors in the way of vibrant neons and intricate textures such as bridal satin and tulle, the limited edition collection aims to celebrate love, creativity, and positivity, all while reducing waste and preserving nature. “Sustainability is a way of life,” says Aavva’s designers, Ahmad Ammar and Vincenzo Visciglia. “By using our old collections to transform into this new season’s designs, we are creating something bolder and something more affordable.”

Aavva

Courtesy of Aavva

Proving that style and sustainability are not mutually exclusive, Aavva’s new collection is a testament to what fashion has the potential to achieve through placing a core focus on the issue of sustainability. Calling on other designers to use their creative and artistic license in a similar manner, Ammar and Visciglia say that it is “now time to take sustainability into the long term future for fashion; to be bold and lead the way for others to follow. This is the future of fashion.”

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