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A Tour of the Coolest Sustainable Brands in London

Whether you’re a London native or a visitor looking for things to add to your itinerary, shopping is a definite must. More specifically, sustainable shopping, as the city is abundant with brands that have adopted sustainable practices to reverse the damage the fashion and beauty industry has caused.

So, keep reading for a tour of the best sustainable brands to keep on your radar next time you go shopping in London!


A high-end British brand specializing in accessories, including bags, sunglasses, and jewelry, Mulberry is taking strides to better the planet through their Made to Last manifesto, which details their plan to be more sustainable while inspiring customers to do the same. Some key details include:

– Highly transparent “farm-to-finished product” supply chain model

– Develop the world’s most sustainable, ethically sourced leather

– Achieve net carbon emissions by 2035

– Resell or repurpose any Mulberry bag

– Extend the longevity of Mulberry products through repair and restoration


The French-based luxury skincare brand aims to decrease its carbon footprint. They’ve partnered with TerraCycle® to create a recycling program for their customers, encouraging them to recycle their empty beauty and skincare products at any L’Occitane location. They also allow customers to purchase refills, significantly reducing waste as a result.

Monica Vinader

If diamonds are a girl’s best friend, ethical diamonds are giving them a run for their money. Monica Vinader, a jewelry brand, is dedicated to improving working conditions and the environment, using humane manufacturing practices that eliminate risk and waste. Their ethical, conflict-free diamonds shine just as bright as their unsustainable counterparts while protecting employees and ensuring fair compensation. Some key parts of their process include:

– Ensuring their suppliers adhere to the Kimberly Process, a certification that monitors ethical diamonds from mine to market

– Ensuring their colored diamonds meet the minimum requirements for ethical diamonds established by The World Diamond Council’s System of Warranties

– Ensuring their suppliers comply with the United Nations Resolutions to reduce conflict diamonds


Famous for their statement-worthy dresses, Reformation, a Climate Neutral company, states that sustainability is at the core of everything they do, bringing them closer to becoming Climate Positive by 2025. They use low-impact, recycled materials and follow a policy to prevent the deforestation of endangered forests and reduce their environmental impact. Additionally, their partnership with the Fair Labor Association improves working conditions for factory workers.


A UK-based fashion brand, Rails, has taken steps to create a brighter future. For instance, their Eco Collection features classic garments made from organic, recycled materials, allowing customers to shop for year-round basics with total peace of mind. They also work with Wrap Certified factories and use recycled packaging to further minimize their carbon footprint.


If there’s one thing that’s clear, it’s that as consumers demand more sustainable options, brands must listen. Fortunately, the London-based brands mentioned above have maintained a future-focused approach that guarantees a brighter future for everyone.

Read Next: 5 Types of Sustainable Leather That Can Instantly Benefit the Planet (and Your Wardrobe)


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