There are many reasons to ‘buy local‘: by investing in homegrown talent we are ultimately supporting the local economy and small businesses, we’re encouraging local design and creative industries to flourish and, on a wider scale, we’re increasing the exposure of Middle Eastern fashion to an international audience. All worthy endeavors, that’s for sure. But for longevity – for the fashion-obsessed to part with their hard-earned cash time and again – the only real question shoppers will ask themselves is, ‘Do I have to have this?’
Over the past decade, designers from across the region have really stepped up their games, ensuring quality meets creativity while establishing authentic signatures. This ‘top 50’ is a carefully curated edit of must-buy pieces – the have-to-have of the new season – and the brands that continue to impress with their bold, distinctive and ultra-desirable aesthetics.