Last season, Gucci decided to decamp from Milan to Paris Fashion Week with Alessandro Michele showcasing his Spring 2019 collection for Gucci in the French capital, in his third sartorial homage to France. In May, the Italian designer airlifted 400 guests to Arles in the South of France to see his new Resort collection, then staged the Gucci Spring 2019 show in the City of Love’s Le Palace nightclub, before concluding with a resort runway at the Alyscamps cemetery in Arles. But for Fall 2019, the Italian house is returning to Milan Fashion Week at the third leg of the fashion month circuit. The show unfolded at the brand’s headquarters, the Gucci Hub.
Earlier this week, invites for the runway show went out, and instead of a traditional piece of paper with the show’s time, date, and venue, the designer chose to send out a papier-mâché mask of Greek God Hermaphroditus, enclosed in a rustic, wooden box, indicating that Greek mythology would serve as an inspiration for the collection. But according to show notes, masks were the running theme of the collection, entitled “The Mask as a Cut Between Visible and Invisible”. The collection was punctuated with masks of all sorts: Spiked masks, leather masks, plastic masks, a brass eagle with talons clutching the jawline. However, those who wish to get their hands on the face-coverings may be disappointed as the masks are not for sale, Michele revealed post-show.
The Italian designer’s latest collection was shown under pulsating strobe lights, and the soundtrack of lions roaring, dogs gnashing their teeth, and the 19th century religious carol “Gabriel’s Message” blasting over the speakers. Models marched down a 100-meter mirrored runway, while guests watched from pyramid-shaped seating.
Stars including Jessica Kahawaty, Andrew Garfield, Saoirse Ronan, Salma Hayek Pinault, Lucy Boynton, and St. Vincent showed up to support the Italian fashion brand. They were joined by Jared Leto, Lou Doillon, and Tina Leung, who all arrived wearing head-to-toe Gucci, of course.
The collection was punctuated with beaded gowns, floral prints, and boxy suiting for men and women. There was also double G logo knee pads, oversized outerwear, sequins, ruffles, and pussy bow blouses. The looks were as eclectic as always, featuring Michele’s signature tailored pieces, eclectic, mismatched layering, and clashing prints throughout the offering. Meanwhile, a few of the models carried sneakers from the laces, like handbags.