2020 Vogue Fashion Prize winner, Mohamed Benchellal. Photographed by Michel Takla for Vogue Arabia
2020 Vogue Fashion Prize winner Mohamed Benchellal‘s namesake couture label is now on Net-a-Porter. After impressing the jury with his designs, the Moroccan designer received a financial grant of US $150,000, editorial/press, marketing, mentorship, and placement on Net-a-Porter. One year later, Benchellal has launched its first-ever collection under Net Sustain, as part of the designer’s long-term relationship with mindful fashion. The Amsterdam-based brand’s vision also aligns with Yoox Net-a-Porter’s 10-year strategy to circulate pieces for a slower and more sustainable future in fashion.
Balanced between shades of monochrome with a pop of red and blue, the collection features Benchellal’s signature use of recycled fabrics and dead stock. The delicate collection of four gowns, two Victorian style tops, and a skirt co-ord in faux leather, contrasts eras and points in history, highlighting timelessness and a well-sculptured fantasy.
Benchellal for Net Sustain. Photo: Courtesy of Net-a-Porter
The Vogue Fashion Prize is an annual competition dedicated to recognizing promising talents from the Arab world in the world of fashion, jewelry, and accessories design. “If I win the Vogue Fashion Prize, the prize would not be for me. The prize would be for all those women who feel empowered, beautiful, and elegant dressed in Benchellal,” the designer shared ahead of the finale.
Since launching the womenswear label in 2015, Benchellal’s designs have been worn by Helena Christensen and Camila Cabello. The atelier holds sustainable and ethical values at its core, taking an intricately handcrafted approach to each garment. Looking to establish a future of fashion where couture and sustainability go hand in hand, Benchellal has garnered international interest through his playful, contemporary, yet timeless designs.
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