“We have a vision that anyone who has the desire to participate in fashion and express themselves sartorially should be seen, heard, and included,” read the show notes at 11 Honoré’s New York Fashion Week debut on Wednesday night, in partnership with Shopify. And the size-inclusive E-commerce platform did just that, while giving the industry a lesson on what real inclusivity actually looks like.
The show featured a dynamic cast of models of all backgrounds, including show-opener Candice Huffine who wore a white dress by Christian Siriano, and Tara Lynn who dazzled in Marchesa. Models marched down the runway wearing exclusively-made clothing from a multitude of cutting-edge luxury brands that included the likes of Brandon Maxwell, Prabal Gurang, Zac Posen, Chromat, and the Middle East‘s very own Reem Acra and Dima Ayad.
“This runway show was a long time coming,” says Ayad to Vogue.me. “It’s such an honor and a privilege to finally have this woman represented in the fashion scene. Thrilled to have Dima Ayad a part of it. Thank you Vogue Arabia for pioneering size inclusivity in the region,” she stated, acknowledging the publication’s ground-breaking July/August 2018 issue, which featured two curvy models, Paloma Elsesser and Ashley Graham on the cover.
The boundary-breaking runway show also marked the first time that 11 Honoré’s runway looks were available in a see-now-buy-now format. Each design that went down the catwalk featured its own unique Shopify-enabled code, which guests could scan on their smartphones to purchase immediately. “Last nights’ show is a culmination of innovation, technology, and fashion.” stated Patrick Herning, Founder and CEO following the catwalk presentation.
Indeed, the luxury e-commerce site has been disrupting the fashion industry since first launching in 2016. 11 Honoré — a moniker meant to evoke a destination where women are honored — offers its diverse range of clients a sweeping range of size-inclusive clothing options from high-end labels that are rarely available to women who don’t fit the industry’s “slim standard”, actively making fashion more interesting. Take note, designers.