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Size-Inclusive E-Tailer 11 Honoré Has Launched its Private In-House Label

Our favorite size-inclusive online luxury e-tailer 11 Honoré, has launched its own collection of timeless staples geared for everyday dressing.

While 11 Honoré Founder and CEO, Patrick Herning has found tremendous success in bringing luxury labels to the plus-size market with a focus on occasion wear (such as Christopher Kane, Zac Posen, Derek Lam, and Roland Mouret), his next move is to master the everyday fashion market, in a further drive to benefit the needs of the modern consumer.

“Since inception, we have been engaging with our customer, collecting data, and listening closely to what has been missing for her these last three years. We’re confident this offering will provide women with timeless, stylish and easy pieces, using luxurious fabrics, expert tailoring and elevated details, with fit with being of the utmost importance and priority,” says Herning.

Also Read: The Best Size-Inclusive Swimwear to Shop This Summer

Danielle Williams Eke, 11 honore

Danielle Williams Eke in Nia Dress, Nora Blazer. Courtesy of 11 Honoré

Designed by Daniele Williams Eke, the collection of timeless classics focuses on both function and form, and will launch with over 24 styles in sizes 12-16 at 11Honore.com.“As a plus-sized woman with a deep adoration of fashion, I’ve been faced with the false idea that a plus-size brand could not be stylish, fashion-forward, and with an impeccable and consistent fit,” says Williams Eke. “This collection embodies a modern mix of timeless and chic silhouettes, with thoughtful details and a fit that reaches a range of shapes and sizes. We have sourced the most luxurious fabrics and implemented stretch, exactly where you would appreciate it most.”

Landing at perhaps the most perfect time, as buyers continue to adapt to a more casual wardrobe, the collection is based around the notion of a capsule wardrobe, and features a unique stretch linen dress, wide leg high waisted trousers, understated double-breasted blazers, crew neck sweatshirts, and high waisted sweatpants, designed with comfort and style at the forefront.

Prices start from Dhs620 onwards at 11Honore.com

Read Next: Find Dima Ayad on the First Size-Inclusive Luxury E-Commerce Site

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