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Fashion For a Good Cause

Last year's set up.

2016 Zero Nine Exhibition.

H.H. Sheikha Shamseh Al Sharqi, daughter of H.H. Sheikh Hamad bin Mohammed Al Sharqi, the ruler of Fujairah, will be hosting the fourth edition of charity exhibition Zero Nine on April 12 to showcase and empower local businesswomen from the Middle East and North Africa. “It is an amazing milestone to be hosting Zero Nine in Fujairah again to celebrate the success of Arab women, entrepreneurs, industry leaders, and pioneers who lead and inspire other women to strive for success,” Al Sharqi says to Vogue Arabia. “Zero Nine is proud to have some of the most accomplished women in the region to showcase their creativity, and share their journeys.”

Named after Fujairah’s area code, the eventful four-day exhibition, which is now in its fourth edition, will offer a wide selection of clothes, cosmetics, interiors, and gifts by local talent across the region alongside homegrown brands Shamsa Al Abbar, Hessa Al Falasi, Ayah Al Bitar, and Designed by Hind. All revenues from the exhibition will be donated to the UAE’s Make a Wish Foundation. “Our foremost philosophy is serving the community,” says Her Highness. Each year, the exhibition draws attention to a different local charity. Last year, the event raised more than AED 300 000 to help establish the Friends For Diabetes Group at Fujairah Hospital.

From April 12-15, 1pm to 11pm on Sheikh Maktoum bin Rashid Al Maktoum Road, Fujairah.

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