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Channel Your Wild Side with the Saudi Issue’s Arabian Leopard Instagram Filter

In celebration of the Arabian leopard with 2024’s Saudi issue, Vogue Arabia releases a new Instagram filter inspired by the wild cat. Here’s everything you need to know about it.

vogue arabia arabian leopard instagram filter

Vogue Arabia’s June 2024 issue is here, and celebrates the majestic fauna of Saudi Arabia, focusing its lens on two beautiful animals from the region: the Arabian leopard, and the camel.

In case you missed it, this year’s Saudi issue featured two covers. While one dedicated itself to the Arabian leopard with Yara Alnamlah sharing cover space with the wild cat, the second saw HRH Princess AlJoharah bint Talal bin Abdulaziz Al Saud posing in the AlUla desert flanked by two camels. Yesterday, a collection of cool Saudi personalities also paid tribute to the Kingdom’s natural wonders by sharing personalized posters on Instagram — and now it’s your turn to join in the celebration.

In honor of the 2024 Saudi issue, Vogue Arabia has created a unique facial filter on Instagram that pays homage to the Arabian leopard. As HRH Princess Reema Bint Bandar Al Saud, founder of Catmosphere, writes in this month’s cover story, “The Arabian leopard is a living symbol of our shared past and identity. It is a constant presence in the narratives of our history and now, thanks to the collective work of so many, in our present… The Royal Commission for AlUla’s (RCU) breeding program is paired with rewilding programs that aim to restore the native flora and fauna to areas where they have been lost. The hope is that these territories will, one day, provide the habitats for the Arabian leopard’s reintroduction into the wild in Saudi Arabia.”

In an effort to amplify the importance of this native animal, Vogue Arabia’s Instagram filter invites all to virtually step into the paw prints of the Arabian leopard, taking on its spots and spreading awareness to promote its conservation. All you have to do is click here to access the filter directly on your phone, and hit record to enjoy your very own Saudi issue moment — don’t forget to tag @voguearabia!

Watch the video below for a first look at the Instagram filter.

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