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This is How Uber is Empowering Female Drivers in Saudi Arabia

The US cab company Uber has launched a feature exclusive to Saudi Arabia which allows female drivers to choose only women as their passengers.

Named “Women Preferred View” the feature falls under Uber’s Masaruky initiative which seeks to encourage women’s participation in the workforce. After months of research and undergoing a pilot run last year, the feature has finally been incorporated due to its popularity.

It is the first of its kind in the world to connect female drivers with female passengers since Uber’s research carried out in collaboration with Ipsos revealed that “31% of those surveyed indicated that they were interested in driving as an earnings opportunity,” while a more recent study revealed that “74% of prospective women drivers interviewed would only be interested in driving women riders.”

Commenting on the announcement in a statement, Tino Waked, General Manager of Uber Middle East and North Africa said, “This newly introduced feature will open new doors and opportunities for women as Uber driver-partners, while being conscientious of local cultural norms.”

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