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Inside Swarovski’s First Middle Eastern Creative Center

The Swarovski Creative Center workspace. Courtesy of Swarovski

Joining the plethora of recent initiatives aimed at supporting homegrown talent, is the brand-new Swarovski Creative Center in Dubai. Located in the bustling creative hub of Design District, the platform is dedicated to nurturing the local design community in the region. The launch of the creative center was celebrated with Atelier Swarovski’s 10th anniversary exhibit in full display. The exhibition (which ends today) features archival jewelry pieces from over 30 past Swarovski collaborators, including Diana Vreeland, Jean Paul Gaultier, Jason Wu, and Maison Margiela among many others, the exhibition captures the ultimate essence of Swarovski crystals in all of its sparkling glory.

Up next? “Unda” — a 6-meter long interactive light installation created by Dubai-based designer Anjali Srinivasan – which will be showcased next week to mark the open house and official launch on September 13th.

Swarovski Creative Center exhibition space. Courtesy of Swarovski

Situated at the Mezzanine Level in Building 7, adjacent to Nakkash Gallery, the space spans over 1900 square feet, and is set to host creative workshops, panels, exhibitions, and events for Middle Eastern creatives across fashion, jewelry, art, and film. Local designers are also encouraged to utilize the space to hold meetings and work on their designs. “It is a pleasure to reaffirm our commitment to innovative design thinking and education with the new Swarovski Creative Center in Dubai,” shares Nadja Swarovski who founded the Atelier line in 2007, Member of the Swarovski Executive Board. “We look forward to seeing it become an inspirational hub for design in the region, helping to enable creative talent to develop and thrive.”

Swarovski Creative Center meeting room and workspace. Courtesy of Swarovski

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