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Sole DXB Launches New Digital Platform Amplifying the Work of Diverse Creatives

Sole DXB

Sole DXB 2019. Courtesy

A feature-focused, mixed media site, featuring the work of contributors from around the world,, aims to provide audiences with a unique take on contemporary culture.

Created by the team behind Sole DXB, the annual footwear, music, art, and lifestyle festival, the new platform will include essays, interviews, film, photography, podcasts and other media from international creatives based in South Africa, Jamaica, France, Canada, the United States, the United Kingdom and the UAE. Featuring exclusive coverage on the arts, while also focusing on socio-political issues of race, sustainability, and the environment, is expected to be a hotspot for storytelling and cultural exploration.

Speaking to the launch of the new venture, Joshua Cox, co-founder of Sole said “ is a natural extension of our storytelling and has been on the cards for a while. Historically, we travel a lot and meet people in their own cities, which then translates into our print magazine and festival.” “We’re now using the platform to build new relationships, hear more points-of-view, and start conversations on the issues that are important to us,” he said in a statement.”We’ll keep expanding our community and do what we’ve always done…using our platforms to showcase creative excellence and bringing you our view on the very best in contemporary culture.”

Expecting the platform to grow exponentially over the next 24 months, Cox and his colleagues will lean on their expansive arsenal of international relationships while continuing to champion stories from the Middle East, India, Africa, the Caribbean, and their diasporas. Featuring the work diverse creatives including Sudanese-British journalist, Yousra Elbagir, Istanbul-based lifestyle creator, Bunyamin Aydin, Cape Town rapper, YoungstaCPT and Dubai based filmmaker, Amirah Tajdin, the platform will mirror Sole DXB’s grassroots approach to connecting communities through creativity, while also operating as collaborative space for storytelling and culture.

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