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Sofia Coppola Collaborates with Chanel to Pay Homage to its Iconic Namesake Founder

Gabrielle “Coco” Chanel. Courtesy of Chanel

As Tokyo gets ready to host the iconic Chanel Mademoiselle Privé exhibition, the French fashion house has raised the curtains on a special video created by Sofia Coppola.  The American director and daughter of renowned filmmakers Eleanor and Francis Ford Coppola, has made a video collage that pays homage to Gabrielle Chanel to mark the occasion of the exhibition.

Images and videos from the archives, as well as advertising and film extracts, have been put together by the director to relay the contemporary vision of the creation of the House of Chanel. Moments linked to the Haute Couture collections, the N°5 perfume, and the High Jewelry creations including the “Bijoux de Diamants” collection, have found places in the video which exudes a fresh yet feminine vibe.

Sofia Coppola photographed by Damon Baker.

“I did a collage from the Chanel archives, trying to capture the essence of Chanel, what Coco started, and Karl and Virginie have continued, bringing Coco’s modern vision to women today,” explains Coppola.

Adding, “Chanel embodies chic Parisian style and I tried to incorporate the playfulness Karl always brought to his approach. I loved looking through the footage of so many beautiful collections and the iconic women throughout its history.”

As well as being a loyal friend of the House for many years, Coppola’s relationship with the storied brand goes way back to when she was a teenager. It had been the French actress Carole Bouquet, who introduced the young woman to Karl Lagerfeld. He offered her an internship working alongside him in the creation studio. “I worked as an intern at Chanel,” shared Coppola with previously. “It was incredible but scary at first. I was 15 years old and was a bit intimidated but Karl [Lagerfeld] was so nice. It was in the Eighties, I ran errands and it was thrilling to see a couture show… A cool time to be at Chanel.”

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As one might expect, the director also shares a sartorial bond with the House. Chanel suits, two-tone cardigans, ballerinas and couture jewels are just some of the House’s most emblematic pieces donned by Coppola for some of the most important moments in her career. The aforementioned style was notable worn by her at the Cannes Film Festival to present her film The Beguiled in 2017. A front-row regular at the Chanel runway shows, she also appeared in The Little Black Jacket book, photographed by Lagerfeld and released in 2012. 

Sofia Coppola with the cast of ‘The Beguiled’ at its screening during the 70th annual Cannes Film Festival on May 24, 2017. Photo: Getty

With artistic director of Chanel Virginie Viard, Coppola shares an aesthetic vision that has led to the two women forming a genuine friendship based on mutual respect and admiration. This artistic collaboration is the fruit of that friendship.

The video “In homage to Mademoiselle” as seen by Sofia Coppola marks a new chapter of her creative conversation with the House of Chanel. Watch the video below.

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The Chanel Mademoiselle Privé exhibition will run from October 19 to December 1 2019 at B&C Hall – Tennoz, from 11 am to 8 pm every day. Free of charge.

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