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This London Store Has Never Been Afraid of Doing Things Differently

The list of must-visit galleries, restaurants, and shops grows every time you visit London, but there’s one store that always makes the cut: Selfridges. So what makes Selfridges so special? The signature yellow carrier bag? The array of products? Perhaps, but ultimately, it’s all in the customer experience – something which Selfridges has been perfecting since opening its doors in 1909.

Courtesy of Selfridges

Selfridges is a champion of retail theater, treating its stores in London, Birmingham, Manchester Trafford, and Manchester Exchange Square as platforms for amazing events, awe-inspiring artworks, and seriously delicious restaurants. From building a live music venue in its basement to a boating lake on the roof – yes, really – Selfridges has never been afraid of doing things a little differently.

What’s more, Selfridges understands that shopping isn’t just about great products (which, of course, you’ll find on every floor); it’s also about fantastic services. From streamlined international deliveries through the Selfridges App to its own team of ‘Elfridges’ gift advisors in store, it’s all about making shopping easy – and fun.

Our favorite spot in store? It has to be the Personal Shopping Suites. As you relax in this extraordinary space, your multilingual personal shopper will create a personalized edit of products across fashion, beauty, accessories, and more, inspiring you with items that suit your sense of style.

Now, let’s get planning that trip to London.

Whenever, Wherever
Can’t make it to one of the UK stores? Worry not – with and the Selfridges App, you can have items delivered to more than 130 countries. Our top tip? Sign up to Selfridges+, which gives you unlimited international deliveries for a year for a one-off payment.

Tax Free
Make the most of tax-free living and claim back VAT paid on your in-store purchases (over £50) at Selfridges.

The Gift Experts
Not sure what gift to buy friends and family? Visit the Elfridges on the fourth floor of Selfridges London. This team of gift-giving gurus will search the whole store to find the perfect present for your loved ones.

From Italian small plates to decadent afternoon tea, Selfridges’ many dining options take you on a gastronomic journey across the globe.

Alto by San Carlo

Courtesy of Selfridges.

San Carlo has brought its world-renowned chic Italian style to the Selfridges rooftop. This gorgeous hideaway has a morning-to-night menu full of seasonal Italian dishes, from the finest seafood and pasta to grilled specialties, salads, and authentic gelato desserts. If it wasn’t for the iconic views of London, you could swear you had landed in Tuscany.

Book here.


Courtesy of Selfridges.

Have you really been to London if you haven’t indulged in afternoon tea? Be sure to enjoy the great British tradition at Dolly’s. From scones with clotted cream to cucumber sandwiches and strawberry tarts, it’s not to be missed. If ordering Earl Grey tea, remember proper form is with a slice of lemon, no milk.

Book here.

Brasserie of Light

Courtesy of Selfridges

Forget London Eye and Big Ben – nothing is more Instagrammable than the giant Pegasus sculpture by Damien Hirst at this brand-new restaurant. It’s not only the jaw-dropping centerpiece of Selfridges’s splendid-looking restaurant that attracts tourists and Londoners alike, the menu also speaks for itself.

Book here.

Kith Treats

Courtesy of Selfridges.

The brand’s first store outside of the US allows you to fulfill your childhood obsessions with an ice cream and cereal bar where you can make your own creations. Try the specials created by stars like Virgil Abloh and LeBron James.

Find out more here.

The Corner

Courtesy of Selfridges.

Located in the women’s designer galleries, this art deco hot spot is the ideal place to unwind after a successful afternoon shopping, with European dishes as stylish as your purchases.

Book here.


Courtesy of Selfridges.

Satisfy your sweet tooth with handmade ice cream, using organic Jersey milk from the happiest cows in Somerset. Only fresh and authentic ingredients are used to infuse intense and luxurious flavors.

Shop the edit in Selfridges stores, at, or on the Selfridges App

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