The first Ginori 1735 Home Collection is born from the refined elegance of porcelain and daring experimentation.
Collaborating with Rubelli for fabrics and Barovier & Toso for lighting elements, renowned porcelain brand Ginori 1735 has started a new venture in interior design. Domus is inspired by the company’s own style and heritage, and offers a collection of lamps, furnishings, and fabrics. Born from a design project stretching over three years, it spotlights the contemporary vision of Venice-born designer Luca Nichetto, combining modern aesthetics, skilled craftsmanship, and premium materials.
The story of Ginori began when the marquis Carlo Andrea Ginori established what was to become the Manifattura di Doccia in Doccia, in the villa of the family estate. At the time, the development of porcelain was flourishing in Europe. For over two centuries, the Ginori Manufactory has remained an icon of style, turning porcelain into pure beauty. The company has had different design timelines over the years, with the Gio Ponti era its most important decade. From 1923 to 1933, the artistic direction of the Manifattura was entrusted to Ponti, seeing many milestones along the way – in 1925, at the Universal Exposition in Paris, the Manifattura and its artistic director were awarded with the assignment of a Grand Prix. Ponti also took his excellent vision to Rubelli. With a rich history dating back to 1889, the Rubelli saga started with a story of weaving. It’s said that Queen Margherita of Savoy, on the occasion of a visit to Venice, personally commissioned from Dante Zeno Rubelli a precious silk soprarizzo on a blue background, in art nouveau style, decorated with daisies and the Savoy knot. By 1934, Rubelli had exhibited many fabrics designed by artists and architect-designers including Ponti and Vittorio Zecchin at the International Art Biennale in Venice, underlining the contemporary focus of Rubelli production.
Until today, the creative genius of Ponti is omnipresent in both Italian companies. In fact, Sagitta, one of the four fabrics of the Domus Collection, celebrates the maestro through a sophisticated weave of diagonal lines, which come together in a horizontal line, giving rise to depth and movement. Sagitta along with Oriente Italiano, Saia, and Ondori, are all jacquards produced in the Rubelli mill in Cucciago in Como, and are ideal for upholstery and decoration. The cherry on top is the small crown, a historic symbol of Ginori 1735 porcelain, which is reproduced on all the fabrics. Meanwhile, the lighting offering from historical house Barovier & Toso sees the best of Italian craftsmanship in the Conterie, Sideris, and Trinitas lamps, forming essential, iconic, and contemporary shapes.
Originally published in the July/August 2023 issue of Vogue Arabia