Brand ambassador Kendall Jenner with Longchamp creative director Sophie Delafontaine. Photo Francois Goize, courtesy Longchamp
The world’s highest-paid model and the brand ambassador of French luxury brand Longchamp Kendall Jenner proved to be a fashion force at the Longchamp 70th anniversary celebrations in Paris. Entering the majestic Palais Garnier Opera House wearing a floor-length, semi-opaque, horse-embroidered gown with plunging V-neck, she commanded a magnetic force. Hundreds of guests gravitated towards her as she moved through the crowd surrounded by a dozen or so bodyguards.
The Longchamp Cassegrain family, on the steps of the Palais Garnier for the occasion of the 70th anniversary celebarations. Photo François Goize, courtesy Longchamp
Longchamp, first launched in 1948 by Jean Cassegrain, and a family-owned billion-dollar business today, is renowned for its elegant accessories that promote a French savoir-vivre. Inside the opera house, guests enjoyed exquisite French cuisine prepared at a multitude of chef stations while contemporary and classic dancers created various tableaux throughout the halls. For the soirée, creative director Sophie Delafontaine chose the theme of movement and dance. “For 70 years, the House of Longchamp has been in constant motion,” she stated. CEO Jean Cassegrain, flanked by his father, president Philippe Cassegrain, chimed in, “Our true luxury lies in our independence and authenticity.”
Vincent Cassel and Tina Kunakey. Photo Getty Images, courtesy Longchamp
Guests from all over the world feted the brand, including actor Vincent Cassel and his wife, French model Tina Kunakey; director Guillaume Canet; reporter Laurence Ferrari, DJ Ariel Wizman; former Opera Garnier creative director Dimitri Chamblas who oversaw the evening’s choreographies; and dancer Blanca Li.
