Nike’s Celebration of Middle Eastern Athletes is Bold and Brave

Sportswear giant Nike has launched a culturally rich, empowering campaign that pays homage to Middle Eastern athletes and explores the challenges young Arab women aspiring to a professional sporting career may face. Yes, there are achingly cool close-ups of the signature Nike swoosh but this bold campaign goes far beyond selling hi-tech breathable sportswear, it delivers … Continue reading Nike’s Celebration of Middle Eastern Athletes is Bold and Brave