After its preview at Milano Design Week 2022, the new Natuzzi Italia Terra pouff by Marcantonio landed in UAE with participation in Downtown Design Dubai. Reflecting on the theme of timeless and sustainable furniture, Terra is the essence of this year’s collection The Circle of Harmony – Second Life from the Italian design brand. The statement piece also embodies the extensive research on sustainable materials that the company is developing.
Together with this new piece, some of the brand’s bestsellers are exhibited at the pavilion located on the D3 Waterfront Terrace, which is a signature space that recalls the atmospheres of Apulia, the Italian region where the brand comes from. Also, as part of the Forum – Downtown Design Dubai’s talks platform – Pasquale Junior Natuzzi, chief creative officer of Natuzzi Italia, will participate in a panel of discussion on “experiential design” tomorrow, November 11.
What’s more, celebrations are doubled for the brand with the 1500 sqm-Natuzzi Italia store in Sheikh Zayed Road displaying a new set up. A reference point for design in the city, this flagship store is the epitome of the approach Natuzzi has when furnishing homes. It showcases new products and icons of the Natuzzi Italia catalog, as well as a special treat for Dubai residents, which is a custom-made edition of the installation Germogli by Marcantonio, celebrating the concept The Circle of Harmony – Second Life.
Being present in Dubai is a way for the Italian brand to strengthen its relationship with one of the most dynamic markets, which is more and more interested in connecting with global creativity and especially with the new wave of Made in Italy. The authentic Made in Italy values heritage and craftsmanship and evolves this know-how by mixing it with state-of-the-art sustainable techniques and materials.