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LVMH Partners Premium with the Paris 2024 Olympic and Paralympic Games


As the world’s fashion capital, Paris extends its runway to welcome a partnership with LVMH that will set the stage ablaze at the Paris 2024 Olympic and Paralympic Games. With the Games set to begin exactly a year from now, LVMH will sponsor and share its creative virtuosity, stitching together excellence and craftsmanship, from hospitality programs to charitable initiatives.

“LVMH already supported us during our bid for the Summer Olympics and we are thrilled to have the Group with us 100% for this exciting adventure. With its exceptional know-how, the LVMH Group will bring its immensely creative talent to this project and enable us to benefit from its extensive experience,” says Tony Estanguet, President of the Paris 2024 Olympic Committee.


Expected from this partnership are kits designed by Louis Vuitton, Dior, and Berluti befitting the French Olympians and Paralympians. LVMH will also extend a helping hand to athletes, starting with 21-year-old swimmer, Léon Marchand, who has already won three world champion titles, and is a leading medal hope for the French Olympic team.

Speaking of medals, Heritage Parisian jeweler Chaumet will craft the winners’ jewels of accomplishment that celebrate their victories. LVMH Maisons will also be entrusted with crafting numerous trophies and designing bespoke trunks to house them in. French beauty retailer Sephora will also be running alongside athletes in aid of the Olympic Torch Relay.


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Beyond fashion and luxury, LVMH aims to leave a lasting positive impact with the Paris 2024 Games. Partnering with French charity, Secours populaire français, the Group embarks on a mission to support and empower 1,000 vulnerable children and young individuals between the ages of 4 and 25 by funding sports association memberships, training programs, and beginner classes.

As the countdown to the Games begins, the runways of Paris transform into a runway of dreams. Bernard Arnault, Chairman and Chief Executive Officer of LVMH, eagerly anticipates the partnership, stating, “The values of passion, excellence and inclusion championed by high-level sports are cultivated each day by our teams, motivated by an unwavering desire to surpass limits. Sports is a tremendous source of inspiration for our Maisons, which will unite creative excellence and athletic performance by contributing their savoir-faire and bold innovation to this extraordinary celebration.”

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