Diane von Furstenberg is one of the most formidable names in fashion. The woman behind the iconic wrap dress, which catapulted her to fame in the 1970s, DVF, and her creations have long since been a symbol of sartorial power for women across the world. She has now turned her creative mind to interior design once again, in a collaboration with H&M Home, for a collection bringing DVF‘s most iconic fashion prints to the world of interior.
Launching on April 16, the collection features a vibrant display of DVF’s vast creative prints and expressive color palettes. Many home accessories including cushions, blankets, candles, and vases will be available in the collection, with each piece offering a sense of the famed designer’s personality and exquisite style.
“I’m thrilled to be collaborating with H&M Home, especially since I have such a passion for interiors,” said the Belgium fashion designer in a statement. “The home is both a relaxing and empowering place where you can really ‘own’ a look or feel. With this collaboration, I want people to take charge of their home decor. The only rule I have is that your home should reflect who you are. The main point is to create a space that you’re incredibly comfortable in and is a true expression of your personality,” she added.
Recognized as one of the most powerful women in the world, von Furstenberg is known for her exceptional taste when it comes to both fashion and interior design. Her upcoming collaboration with international retailer H&M is not the first time the acclaimed fashion designer has looked to the home realm. DVF’s name is synonymous with vibrant patterns, and like many of the creations of her eponymous fashion label, the designer’s previous DVF homeware collections have been nothing short of masterful.
Ahead of the launch of the collection, Vogue Arabia caught up with von Furstenberg for a quick Q&A:
What did you love the most about creating this collection with H&M Home?
“H&M Home is very precise in what they wanted. They wanted to create a home accessory capsule. We went to our archives and pulled some signature prints that are elegant and timeless. It was also very relevant to create this home collection during a time of confinement.”
What is your favorite item from this collection, and why?
“I love the trays — they are elegant and practical. I also love the vases. Actually, I love it all.”
What are your key rules when it comes to decorating your home?
“A home has to be cozy, elegant, warm, and reflect your personality. It is also important to invest in things that you will keep forever.”
What are the essential must-haves for any home?
“Comfortable sofas, good lighting, and fun objects.”
What is the one thing that can completely change the look of a house?
“Colors. Colors can change everything — whether it’s through a colorful blanket or a vase.”
What were some of the similarities in creating a fashion collection and an interiors collection for you?
“For me, it’s the same — the harmony in colors, softness in fabrication, and effortless elegance.”
How do you envision the pieces from this collection being used?
The DVF x H&M collection launches April 16 and will be available in selected stores across MENA, Mall of the Emirates, Dubai Mall in UAE and on ae.hm.com