Social enterprise Live Love Beirut has announced the launch of an Instagram store where customers can now purchase the Live Love Beirut bracelets, with 100% of the proceeds going towards rebuilding Lebanon’s capital.
Harnessing their star power, Live Love Beirut made the most of their celebrity following to make the announcement. The social impact studio used their Instagram account to post an image of Harry Potter star Rupert Grint, proudly holding a yellow Live Love Beirut bracelet, with the caption, “We’re so excited our store is now available on @Instagram, you can now shop your favorite @livelovebracelet. 100% of the proceeds help us Rebuild Beirut.”
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Live Love Beirut is derived from the Live Love Lebanon NGO, which was launched in 2012 in Beirut and Los Angeles “with the goal of sharing, celebrating, and helping the beauty of Lebanon”. Since its launch, the Live Love studio has seen considerable growth in its influence, gaining a large social media following, with more than half a million followers on Instagram. The initiative has also spread its reach to more than 20 countries in MENA and around the world.
Live Love looks to generate revenue from positive storytelling, advertisement placements, tourism trips, and the sale of their bracelets. Whilst the Live Love Beirut bracelet is not a new product – it’s been worn over the years by many, including celebrities and entrepreneurs such as Sir Richard Branson – the accessory has more in demand, following the devastating port explosion on August 4.
The bracelets, also referred to at the Bracelet for Change, are priced at $9.99 and are available in various colorways, including the classic bright yellow tone and a black and gold mix. All of the profits made from the organization go directly towards supporting Lebanon.
As well as raising funds, in light of the tragedy in Lebanon’s capital, the Live Love NGO also set up a task force, with the Disaster Management and Relief Unit, named Rebuild Beirut to help support the city with the redevelopment of many homes and buildings.