Kim Kardashian West is preparing to expand her beauty empire into a homeware line. The Keeping Up With The Kardashian‘s star and entrepreneur has recently filed trademarks for KKW Home, to include household items to be sold in various retail stores.
This new line is said to feature an array of home offerings including home furnishings, bathroom, bedroom, and kitchen linens, bathroom candles, aromatherapy diffusers, cosmetic organizers, comforters, and more. Last month, Kardashian West also filed a trademark for KKW Skin, a line planning to sell skincare products such as moisturizers, creams, lotions, body and face scrubs, face mask, facial and body oils, and more. Married to rapper Kanye West, the former Vogue Arabia cover star is no stranger to success with these expansions following her achievements with KKW Beauty, Kardashian West’s namesake brand, as well as KKW Fragrance and Skims.
In June, KKW Beauty became a billion-dollar brand following a deal with beauty conglomerate Coty Inc. Known as one of the largest cosmetic conglomerates in the world, Coty Inc. confirmed their partnership in an Instagram post in June, stating: “We are thrilled to welcome one of the most influential beauty icons to the Coty family: @kimkardashian West! With Kim’s influence and our deep expertise in prestige beauty, we will build a beauty powerhouse and enter new beauty categories together.”
Kardashian West will soon be celebrating the one-year anniversary of her shapewear brand Skims. To mark the occasion, she launched a stunning campaign featuring stars like La La Anthony, Rumer Willis, and Jodie Turner-Smith. The entrepreneur took to Instagram to say, “To celebrate our upcoming @SKIMS 1 year anniversary on September 10th, we’re giving thanks to our amazing community! I’m so excited to introduce our Anniversary Campaign featuring our biggest fans and some of the most beautiful women who inspire me. Thank you to everyone who has made Skims possible. It’s been an incredible year and I’m so thankful for your support.” The shape-enhancing undergarment brand, which launched on September 10, 2019, has seen huge success with the first collection selling out in minutes.