As hotels around the world commence different phases of reopening amid strict health and safety regulations in the wake of Covid-19, Jumeirah Al Naseem is the first hotel to ever be officially certified for its high hygiene standards.
The certification has been granted by the prestigious Bureau Veritas ensuring the utmost care and protection of their guests. As an internationally recognized independent certification company, Bureau Veritas collaborated with various top specialists to formulate a detailed list of protocols for businesses, and especially the hospitality sector, to adhere to when resuming operations in order to protect the wellbeing of all those involved. Hotels that abide by these strict health and safety regulations and pass an intensive certification process will be awarded a Safeguard label to inform travelers which properties effectively guarantee the highest level of cleanliness as the tourism industry slowly starts up once again. Jumeirah Al Naseem in Dubai is the world’s first resort to garner this recognition while other Jumeirah properties aim to soon become certified as well.
“The safety of our guests and colleagues has always been our utmost priority,” said Jumeriah Group CEO José Silva. “The current situation requires us to go even further to validate the protective measures in place and the Bureau Veritas Safeguard Label is an important tool in restoring confidence and demonstrating our commitment to operate our hotels to the highest global standards.”
In accordance with the Safeguard guidelines and the group’s own Stay Safe campaign, Jumeirah Al Naseem has instated a series of sanitation and social distancing measures to help incoming guests feel peace of mind during their next getaway, from check-in to check-out. From mandatory face masks, complimentary sanitary welcome kits, and daily temperature screenings to frequent sanitization and minimum distancing in high-traffic areas such as the beach and pool areas, the five-star hotel is making every effort to assure both guests and employees that proper hygiene requirements are being followed. Accommodations undergo extensive housekeeping services on the day-to-day including thermal cleaning for all bedding and upon checkout, there is a minimum three-day gap for each room before the next set of guests arrive when possible or a deep sanitization fogging to completely disinfect all interiors and furnishings if facing high occupancy. Additional precautionary procedures include rigorous employee training and complete restaurant sanitization after each dining period at the resort’s reopened signature eateries.
“Adapting to the current crisis, we have developed the Safeguard label to certify that appropriate safety standards, training and cleaning protocols are achieved to allow businesses in general and the hospitality sector in particular, to re-commence operations with confidence. With this label, we have the ability to address the new expectations of our society in terms of health and safety,” explained Bureau Veritas senior vice president for Middle East and Central Asia Marcel Hochar. “We are very proud to be associated with Jumeirah Group in their proactive endeavor to make a difference for their guests and demonstrate their readiness to receive them in a healthy and safe environment.”
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