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Join Adidas in Giving Back to Essential Workers During Covid-19

Looking to turn your hard work into good work? Look no further than the #HomeTeamHero Challenge.

In a bid to encourage fitness aficionados to dedicate their workouts to charity, Adidas has announced a virtual sporting challenge running globally from May 29 to June 7. The #HomeTeamHero Challenge will raise funds by donating $1 for every hour of tracked activity, with funds being donated to the Covid-19 Solidarity Response Fund for the World Health Organisation (WHO). The ultimate goal? To raise a million dollars through a million hours of exercise.

Joining forces with local and global stars, the #HomeTeamHero challenge will feature workouts by FC Bayern’s David Alaba, Ultrarunner Sabrina Stanley, and Wales rugby star George North. In an event where everyone is invited, no matter where they live or the choice of exercise they enjoy, the challenge aims to reaffirm that the reality of exercise is that regardless of the activity one chooses to do, every minute counts; every minute makes a difference.

In a statement, Senior Vice President of Digital at Adidas says, “as we transition to the new, some of our global athletes are beginning to head back into the world, while others remain committed from home. Regardless of circumstance, what unites us all is our drive to do good, feel connected to each other as one team, and most importantly, to say thank you to the essential workers who were there for us in a time of need. This is our chance to be there for those who kept us moving.”

The latest addition to Adidas’ collaboration-oriented response to keeping communities active and connected, the challenge will be available to people worldwide. To join the #HomeTeamHero Challenge, simply download the Adidas Running or Adidas Training app, create an account and sign up to the challenge.

In a similar bid to donate to frontline workers responding to the crisis, Nike has donated 32,500 pairs of Air Zoom Pulses, launched late last year, and designed specifically for healthcare heroes. The campaign, in addition to Nike’s contributions of over $25 million made to the World Health Organization, has added to the mobility of staffers on the frontlines in cities such as London, Los Angeles, Paris, and more.

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