The contemporary American artist brings his first solo show in the region to Qatar – with an augmented reality twist.
Jeff Koons is showcasing his first solo show in the region at QM Gallery Al Riwaq, Qatar. Playfully and always in color, the contemporary artist’s work bridges pop, minimalism, and the ready-made. The exhibition presents a portrait of US culture as seen through Koons’s autobiography.
“Qatar Museums is pleased to organize and present Jeff Koons: Lost in America, providing our community and visitors to Doha with access to Koons’s first exhibition in the Gulf region,” states Sheikha Reem Al Thani, acting deputy CEO of exhibitions and marketing, Qatar Museums. “I am honored as an American artist to represent my country during the Year of Culture between Qatar and the United States. I have had amazing opportunities over the last two decades to visit Qatar, seeing its sites and cultural institutions and meeting some of its people,” adds Koons. The artist, who grew up in suburban Pennsylvania, presents more than 60 artworks from his 40-year-long career. Curated by Massimiliano Gioni, its organized through 16 galleries, each introducing an autobiographical text by the artist, inviting viewers to explore “Koons’s memories, influences, and fascination with American visual culture.”
Sculptures and paintings mesh with mirrored surfaces reflecting viewers who are invited to consider their own path to transformation. Look for iconic pieces such as Rabbit (1986), Balloon Dog (Orange) (1994-2000) and Play-Doh (1994-2014), and more recent works shown for the first time. In Koons’s paintings and sculptures, everyday objects and industrial materials are transformed into engaging artworks that pose questions about desire and hope, the self and transcendence, individuality, and the masses. A twist on the classic in-gallery viewing, some artworks are brought to life using augmented reality. The showcase is part of Qatar Creates 2021 and the Qatar-United States 2021 Year of Culture, an international cultural exchange fostering understanding between nations.
Jeff Koons: Lost in America is on at QM Gallery Al Riwaq until March 31. Qm.org.qa
Originally published in the January 2022 issue of Vogue Arabia