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Inside GCC’s Largest Immersive Digital Art Center Opening in Dubai Today

Photo: Courtesy Infinity des Lumières

The Gulf’s long-awaited largest immersive digital art centre, Infinity des Lumières, is finally here. It is set to open today (July 1) in the world’s largest shopping center, The Dubai Mall.

True to its name, which translates to “infinity lights,” the pioneering center of futuristic arts offers a multi-sensory and vibrant journey using cutting-edge digital animation. The gallery is home to three main exhibitions, with one presenting the evolution of Vincent Van Gogh’s art, from his paintings The Potato Eaters (1885) to the iconic Starry Night (1889), and the second, Dreamed Japan, pays homage to the widespread influence of Japanese 19th century art, culture and tradition on famous artists of the time. The third fully digital creation, Verse, meanwhile, demonstrates metaphysics with the beauty and movements of the cosmos, amplified with an orchestral piece composed with Paris-based musical artist Jonathan Fitas.

Photo: Courtesy Infinity des Lumières

Spread over an impressive 2,700 square meters, Infinity des Lumières uses 130 projectors, 58 speakers, and 3,000 HD digital moving images, making the location the largest in the MENA region, with the highest number of projectors.

Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairperson of Dubai Culture & Arts Authority, who inaugurated the venue on June 29, stressed that this is a step in the emirate’s journey towards becoming a global cultural centre and capital of the creative and knowledge-based economy, in line with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. She added that Infinity des Lumières will not only bring a unique art experience to the public in Dubai, but also attract digital creatives to establish their practice and thrive in the emirate as a destination of choice for the global creative movement.

Photo: Courtesy Infinity des Lumières

The inauguration was also attended by the director of Infinity Des Lumières, Catherine Oriol, and members of the Netherlands Embassy, the French Embassy, the Japanese Embassy, the Spanish Embassy, and HE Hala Badri, Director General of Dubai Culture.

In May 2021, Dubai Culture announced its partnership with Infinity des Lumières to spend the coming year creating a niche community where tech-driven artists have a place to gather, innovate and present their creations for the world.

Photo: Courtesy Infinity des Lumières

Oriol expressed that Dubai is “the perfect home for the art centre,” because of the city’s wide selection of industries, cultures, arts, and media that have seen incredible growth over the past few years. “Along with the Authority’s support, we aim to create the ultimate platform for art to merge with diverse industries through unique symposia, partnering with visionary institutions, thinkers, industry leaders, innovators, and emerging local, regional and international artists. We look forward to collaborating with local and regional digital art enthusiasts, who desire a unique cultural experience and seek to participate in shaping a more prosperous future for creativity in Dubai. We believe the experience will resonate with everyone through captivating digital imagery, state-of-the-art technology, an astonishing venue, and world-class animation resulting in boundless culture and knowledge,” she stated.

Photo: Courtesy Infinity des Lumières

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