With nine-time Grammy Awards-winner Rihanna as the founding visionary behind luxury fashion house Fenty, it should come as no surprise her eponymous label is entering the music sphere this summer. Starting today, June 25, Fenty will be launching a series of summer playlists on Apple Music designed to “soothe your soul and lift your spirits” during a time when this may not only be a welcome but also an occasionally necessary escape. Released periodically throughout the summer months, each of these forthcoming Fenty Playlists will be the creative brainchild of one of the brand’s world-celebrated community members, from up-and-coming musicians to highly-acclaimed sartorial personalities.
Kicking off the list of high-profile guest curators is none other than two-time Vogue Arabia cover star Imaan Hammam. The Dutch-Moroccan and Egyptian model is a longtime music aficionado, often posting song recommendations on her Instagram stories with a dedicated “music” highlight a prime permanent fixture on her 921k-followers-strong profile. Hammam even created a Met Gala-themed playlist for Vogue with an astonishing 100 songs inspired by the 2020 exhibit “About Time: Fashion and Duration”. This time, she’s sharing her love of music with Fenty in a “good vibes” playlist that champions “old and new Afrobeat, Hip Hop, and Dancehall tracks” through a globally-diverse mix of tunes “designed to connect and uplift people”, explains an official statement.
American singer-songwriter and record producer Steve Lacy, Fenty’s deputy creative director Jahleel Weaver, and founder of contemporary fashion label Awake Now Angelo Baque join Hammam in the inaugural wave of Fenty Playlists. In a subtle nod to the streetwear maison’s latest three-part collection, ‘Release 6-20, each playlist uniquely spotlights one of the drop’s psychedelic prints as the cover art’s backdrop behind a vinyl stamped with the signature Fenty Maze logo.
An adamant believer that music can be a uniting force, Hammam witnessed this firsthand when the She’s the First global ambassador recently danced in The Gambia alongside local girls in a school talent show while on a trip with the gender equality-driven non-profit. Replicating this belief through her multigenre Fenty playlist, Hammam selected 17 tracks that will get any listener up and on their feet—regardless of their worldwide location—from an Afropop single courtesy of Barack-Obama recommended Nigerian rapper Rema to an old-school Rihanna hit.
While this is not the first collaboration between Hammam and her close friend “Ri”—the Fashion Week regular dressed in two head-to-toe Fenty looks for the 2019 Fashion Awards and has also walked on multiple Fenty x Puma runways—it’s one grounded in cultural diversity and inclusivity, a lesson the world would be remiss to ignore.