Photo: Instagram/@hhshkmohd
On Sunday, His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai announced what is being hailed as the region’s largest food drive. The campaign named 100 Million Meals has been launched in time for Ramadan as it aims to provide over 100 million meals to disadvantaged individuals and families in 20 countries during the Holy Month.
The campaign’s website reads: “Organised by the UAE-based Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), the campaign reflects the UAE’s humanitarian principles to aid the vulnerable across the world, regardless of race, religion or nationality, especially after the outbreak of Covid-19 exacerbated food insecurity, poverty and unemployment among underserved populations.” The campaign is an extension of the 10 Million Meals initiative that was launched in 2020 to provide food and support for communities drastically impacted by the pandemic. The MBRGI will carry out the campaign in collaboration with the Mohammed bin Rashid Al Maktoum Humanitarian and Charity Establishment, Food Banking Regional Network, the United Nations Food World Programme, and Islamic Affairs and Charitable Activities Department in Dubai.
Announcing the initiative HH Sheikh Mohammed tweeted, “Covid-19 has driven many populations into an economic despair. Four hours away from us are 52 million people battling hunger. We are launching the biggest food drive in the region to provide 100 million meals for underserved communities in 20 countries.”
COVID-19 has driven many populations into an economic despair. Four hours away from us are 52 million people battling hunger. We are launching the biggest food drive in the region to provide 100 million meals for underserved communities in 20 countries.
— HH Sheikh Mohammed (@HHShkMohd) April 11, 2021
He also added, “Companies, businessmen & individuals inside and outside the UAE are invited to donate. We will work with the UN World Food Programme & food banking networks to deliver food parcels to disadvantaged communities during the holy month of Ramadan. Join us in our humanitarian mission.”
Companies, businessmen & individuals inside and outside the UAE are invited to donate. We will work with the UN World Food Programme & food banking networks to deliver food parcels to disadvantaged communities during the holy month of Ramadan. Join us in our humanitarian mission.
— HH Sheikh Mohammed (@HHShkMohd) April 11, 2021
Businessmen, companies and the public inside and outside the UAE can make financial donations to the campaign that will distribute food parcels in countries including Sudan, Lebanon, Jordan, Pakistan, Angola, Uganda and Egypt.
If you wish to donate from outside the UAE , you can do so with any amount starting from AED 1 through the campaign’s website or through a bank transfer to Dubai Islamic Bank account with IBAN no.:AE080240001520977815201. Donations within the UAE can also be made through SMS (Etisalat and Du) by texting ‘Meal’ to the numbers listed on the website. The campaign’s call centre will receive big donations via toll free number, 8004999.
