On March 2017, Vogue Arabia finally launched its very first print edition (the brand first launched digitally in October 2016), with American-Palestinian model Gigi Hadid, shot by Inez and Vinoodh, on the cover. Within just three years, the 22nd edition of Vogue, which is a partnership between Condé Nast and Nervora, has become a unique cultural barometer for a Middle Eastern audience; offering content that is is thought-provoking, relevant and always influential. To date, it is estimated that, across all platforms, more than 250 million people have been exposed to Vogue Arabia content.
“In just three years we’ve had some incredible high moments that make me proud of the work that the team and I crafted,” explains Editor-in-Chief Manuel Arnaut. “Besides providing an accurate representation of the style of Arab women, we’ve offered a window into their accomplishments and talents – a positive message I consider so important in a region where women’s roles are constantly being reinvented and challenged, and where women are so many times misrepresented. We also tackled topics that many considered taboo – from domestic violence and honor killings to mental health – always with access to the world’s leading opinion leaders and celebrities. And let’s not forget our serious commitment towards supporting Arab designers, as they are the foundation of the region’s fashion ecosystem. I truly hope that as a reader you feel represented and fulfilled as you enjoy the content we share in the print editions and on our online platforms.”
There have been many milestones celebrated at Vogue Arabia, from world exclusives to groundbreaking campaigns, but here are some of the biggest highlights…
The First September Cover
“We need to change the notion that a woman is a man’s property. We need to disassociate the idea that there is any honor in murder. The shame is on the murderer himself, not on the woman,” says Sheikha Lulu M. Al Sabah in an exclusive interview in Vogue Arabia’s July/August 2017 issue. The outspoken Kuwaiti co-directs Abolish 153, a campaign launched in 2014 that advocates for the dissolution of legislation that seemingly excuses honor killings, rape, and domestic violence in Kuwait. The campaign’s other founding members are Dr Alanoud Alsharekh, Sheikha Al Nafisi, Amira Behbehani, and Sundus Hamza, while Nawar Al Barak and Shoroq Burhamah.
Again, utilizing its access to star power, Vogue Arabia also teamed up the brightest stars in the film and fashion industry to promote the message to #buyarabdesigners. “Supporting Arab designers is at the core of everything we do. With this campaign and video – where we combined the talents of leading Arab stars, regional designers, and influencers – we are aiming to amplify this message, inviting our audience to invest in Arab fashion. From modest to streetwear, from red carpet to casual, local fashion is vibrant, in great health, and should be supported by all,” remarks Vogue Arabia Editor-in-Chief Manuel Arnaut.
HAPPY BIRTHDAY VOGUE ARABIA
Read more: Most iconic images from Vogue Arabia