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This is How the Stars Will Say ‘Time’s Up’ at the Grammys

Beyoncé Knowles at the 59th Annual Grammy Awards, Show, Los Angeles, USA, Feb 2017. Rex

Three weeks after women in black put the issue of gender equality before red carpet fanfare at the Golden Globes, there is set to be another political fashion moment in the awards-season calendar.

At the 2018 Grammy Awards, nominees and presenters will wear white roses in support of Hollywood’s Time’s Up initiative. Fifteen industry executives, led by Meg Harkins, senior vice president of marketing at Roc Nation and Karen Rait, head of rhythmic promotion at IGA Records, formed a group called Voices in Entertainment this week to lead the charge with a letter urging their peers to act.

Related Read: Beyoncé wears Lebanese couturier Azzi & Osta to a Grammy’s pre-party

“As we are inspired by the #TimesUp campaign, we are encouraging the artists that we work with and our colleagues attending the 60th annual Grammy Awards in New York City to wear a white rose to the ceremony on Sunday, January 28,” the Voices in Entertainment letter read. “We choose the white rose because historically it stands for hope, peace, sympathy and resistance.”

“Please join us in support of equal representation in the workplace, for leadership that reflects the diversity of our society, workplaces free of sexual harassment and a heightened awareness of accountability that our sisters started on January 1 and continued through the Golden Globes and onward,” the letter continued.

The A-list chose to wear black to the Golden Globes 2018 to mark the TimesUp movement:

Dua Lipa, Halsey, Kelly Clarkson, Cyndi Lauper and Rita Ora have already pledged support to the movement, and will wear white roses – a symbol chosen, in part, for ease and because the colour is rooted in the women’s rights movement.

“It’s not just a visual cue to feel empowered; it’s about actually giving money toward women who need the help,” said Harkins of the campaign, which hopes to bolster the US $15 million that has already been raised for the Time’s Up legal defence fund.

“Music artists have a lot of impact,” added Rait. “It’s only fitting that music’s biggest night shows the support for equality and safety in the workplace and that people need to be cognisant of their fellow employees.”

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Related Read: HM Queen Rania on the #TimesUp movement

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