It’s February 11, 7PM at The Italian Sea Group Headquarters in Marina di Carrara. The nautical and fashion worlds came together offering a one-of-a-kind and avant-garde megayacht that combines the DNA of the two brands. 650 star-studded guests were au rendezvous to celebrate with Giorgio Armani and Admiral brand the 72-meter Admiral megayacht.
After a welcoming drink, the guests were invited to the reveal ceremony. Giovanni Costantino, Founder and CEO of The Italian Sea Group retraced the most significant moments in the company’s history and the genesis of the partnership with the iconic fashion house. A laser mapping show unveiled the layout of the megayacht that was designed entirely by Giorgio Armani which unmistakable style is immediately recognizable in both the exterior lines and the refined interiors. The reveal was followed by a fashion moment with Giorgio Armani’s Spring/Summer 2023 men’s and women’s collections. Highlight moment was Giorgio Armani himself with his traditional greeting. The Spring/Summer 2023 collection was illuminated with golden gleams that punctuate the figure, form details, and blend with the textures of fabrics and accessories to adorn them with light. While for men, games of overlapping colors and shades created harmony and contrasts, and accessories gave personality to every outfit.
To complete the chic evening, an elegant set-up, curated by Giorgio Armani, was the set for a private dinner signed by Chef Cerea, with three Michelin stars, from the “Da Vittorio” restaurant, excellence in the Italian food and wine scene, and was accompanied by a live performance by the band Inspiration.
Some of the guests at the celebration
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