The e-sports festival, set to begin on July 14, has announced an exciting lineup of artists to perform weekly concerts in Boulevard Riyadh, with the night opening with a concert featuring pop stars J Balvin and Amr Diab, as well DJs Sebastian Ingrosso from Swedish House Mafia and Salvatore Ganacci. The festival in the Kingdom will also see a long list of regional and international artists taking the stage and performing genres ranging from Arabic pop, and electronic music to hip-hop. Some of the other artists performing will be Swedish DJ Axwell, Emirati-Yemeni singer Balqees, and Egypt’s Mohamed Hamaki, while the event will also feature a solo performance by rapper Lil Pump on July 28, which will be followed by Moroccan DJ and producer R3hab on August 4 and rapper Russ along with DJ Alan Walker and Egypt electronic act Disco Masr on August 18.
Black Eyed Peas will also entertain guests alongside DJ Snake on August 25 after performing last year at the Expo 2020 in Dubai and the Saudi F1 Grand Prix in Jeddah in February.
Meanwhile, Ajram and US producer Marshmello, also took to social media and announced an upcoming collaboration between the two. Marshmello shared a snippet on Instagram of him playing the stringed qanun instrument and captioned it “Sah Sah” while pop star Ajram also shared a picture of herself with the American DJ in a recording studio and captioned it the same.
“Sah Sah”, which means “wake up” in English is expected to be the title of the new song by the duo. Ajram also shared the American musician’s reel on her Instagram and wrote “soon”. Ajram and Marshmello will be playing their own sets on August 11 for the gaming festival.
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Tickets for the concerts can now be availed at their official website with entry to the opening night concert starting from 299 Saudi riyals (Dh293), while others start from SAR 240. The festival is expected to end by September 8.